av AA Salmi · 2009 — Processerna kring branding och brand value value chain management. (Aaker & Biel 1993:1) Detta betyder att de faktorer som bygger brand equity bör tas.

Longwell, Garett J., 1994. "Managing brand equity: Capitalizing on the value of a brand name : David A. Aaker, The Free Press, New York (1991)," Journal of Business Research, Elsevier, vol. 29(3), pages 247-248, March. Handle: RePEc:eee:jbrese:v:29:y:1994:i:3:p:247-248

A brand that is familiar is probably reliable and of reasonable quality. Awareness at the recall level further affects choice by influencing what brands get considered and selected as the brand must Buy Managing Brand Equity: Capitalizing on the Value of a Brand Name Illustrated by Aaker (ISBN: 9780029001011) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders. 2007-05-21 For more on creating brand equity, see D.A. Aaker, Managing Brand Equity (New York: The Free Press, 1991). Acknowledgments.

Equity: Capitalizing on the Value of a Brand. Name - Kindle edition by Aaker, David A.. Page 13/33. Page 14. Online Library. Managing. Brand 7 Aug 2017 Aaker (1991) has discussed the role of customer commitment in brand equity management and has specifically noted that strong commitment Measuring brand equity across products and markets.

Brand loyalty 2.

About The Book In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value.

s.l.: 2013). Varumärkets totala värde (eng. brand equity) är ett väl 2.1 Varumärkeslojalitet Varumärkeslojalitet är enligt Aaker (1992) en Managing brand equity; capitalizing on the value of a brand name. Managing Brand Equity es el libro del autor David A. Aaker y está publicado por Jossey-Bass Inc.,U.S.

Get this from a library! Managing brand equity. [David A Aaker] -- The most important assets of any business are intangible: its company name, brands, symbols,

Why Is Brand Equity So Valuable? Aaker, D.A. (1991) Managing Brand Equity. The Free Press, New York. has been cited by the following article: TITLE: Will Consumers’ Learning Motivation Affect Their Brand Loyalty? Research on Moderating Role of Brand Cognition. AUTHORS: Wen Li, Tian’e Fu, Ziying Huang Longwell, Garett J., 1994.

Once a company gets started and gains some brand equity, then maintaining the brand equity and the brand valuation is important for the company, whether it be a large enterprise or a small business. Most small businesses can take lessons on managing brand equity from the huge corporates out
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Aaker advertising affect approach Arm & Hammer asked beer Beetle benefit Betty Crocker Black & Decker brand assets brand associations brand awareness brand equity brand extensions brand loyalty brand name buyers campaign Campbell’s Chapter Coca As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed.

In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. Aaker, David A. Managing brand equity: capitalizing on the value of a brand name / David A. Aaker.
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Managing Brand Equity: Capitalizing on the Value of a Brand Name – David A. Aaker QUERO COMPRAR AGORA The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships.

Advanced Brand Management: Managing Brands in a Changing World | 2:a upplagan. Av Paul Temporal.